Will "the Mighty" Strohl

Will Strohl's Blog

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My name is Will Strohl. I'm a former employee of DNN Corp., a leader, personal branding expert, technologist, gamer, and more...


Importance of Social Media to Your Personal Brand

Tradeshow Floor: No One Standing Out

You might be looking at this thinking, “Duh!”  If you are, you should still keep reading.  If you’re not, yes, you keep reading too.  When a company wants to advertise itself, it will traditionally begin to perform various marketing activities.  You’ll begin to see their logos on ads on various websites and in newspapers or magazines.  You’ll see them on billboards, bus benches, and conference swag.  Their brand may be plastered on TV in commercials, or as sponsors of a show or event.  Their postcards might come to your mailbox at home.  They might get cross-promoted through other promotions by other companies.  This is just the tip of the ice berg.  The bottom line is this, they get their brand in front of you one way or another.  They know someone will be looking, watching, deciding.