This isn’t really a “whitepaper” in the literal sense, but rather a cheat sheet to help you identify all of the areas in DotNetNuke that you can take advantage of in order to effective leverage your Search Engine Optimization (SEO) strategies. Nearly all of these SEO settings and features have been around for a long time too.
Search Engine Optimization is simply a term used to describe the process of constantly optimizing your website to be indexed easier and faster – and better indexed than competitive websites. The exact methods and techniques you use will sometimes change from week to week, but the tools used to employ your strategy generally remains the same.
If your website is publicly visible, and if it has ANYTHING to do with your business making money – SEO SHOULD BE IMPORTANT TO YOU. Most companies that are serious about this have one or more people on-staff or contracted full time to get the most out of SEO.