Beef O’Brady’s: I Went Nuclear On My Wings
Apr
26
Written by:
4/26/2010
I usually like to boast that I don’t fall for the standard forms of advertising, like commercials, radio ads, magazine ads, website banners, etc. In fact, most times I wouldn’t be able to tell you anything about an ad that was just shown or played. However, I couldn’t help but listen intently every time a Beef O’Brady’s ad played on the radio recently on my ride home from work. The first time, I only caught the end of it when it said a phrase that I always welcome, “the hottest pepper in the world.” Luckily, the good folks at the radio station saw fit to play the same ad again during the next commercial break, where I would hear the rest of what they had to say.
As it turns out, I heard the phrase right the first time around. Apparently, Beef O’Brady’s had just reformulated their “Nuclear” flavor of their wing sauce using a pepper called the Ghost pepper. I am a huge fan of the Habanero pepper. I cook with it, I make ground pepper for shaking, salsa, and a very special hot sauce – all from this delicious but scorching hot pepper. I simply love it! Needless to say, heat and food are synonymous to me. Beef’s commercial stated that they had a challenge. If you can eat 15 of their Nuclear wings in 15 minutes or less, you get a free t-shirt. I simply couldn’t help myself. We went there that very night!
Everyone else at our table ordered normally, but the server kept trying to make sure I knew what I wanted. I am used to this. Whenever I go to a wing place for the first time, the servers simply cannot believe that I’d order their hottest wings. This was slightly different though. Apparently, I was the first person who was asking for their challenge too! The server went away to find out all of the details of the challenge, had me sign a waiver, and then put in our order. Unfortunately, our order seemed to take forever to get to us.
The Rules
Here are their rules for the nuclear wing challenge:
- Eat 15 wings in their nuclear sauce in 15 minutes or less
- You cannot have anything to drink, or you’re disqualified
- You must be timed by an employee
- Successful completion of the challenge results in a free t-shirt
The Food
Finally, the food came, including my wings. They brought my wings out last, so I could be monitored. :)
Our server was given a cell phone by another server to use the timer application it had. Right when he said, “Go,” I began to bite into my first wing, when he immediately told me to stop. I had nearly bit off my first chunk of meat before being told to stop! The phone was a touch screen, and went into screen saver mode – effectively making it useless to the non-owner. Another employee stepped up to sit with us, and I was well on my way within a couple of minutes.
I wasn’t sure what my pace should be, so I started fast with the first 5 wings. Once I found out that I was still under 2 minutes with the first 5 wings, I slowed down. I wasn’t concerned about time anymore, so I just ate the wings and talked like I usually do. As I continued through the rest of my wings, a small crowd of employees began to form around me. I had no idea that many people worked there! It seemed that there are twice as many people working in the kitchen, as there are servers. The crowd continued to grow until I had 3 wings left. They began to disperse at that time.
I finished the wings in no time at all, at 7 minutes and 37 seconds. To be fair, while they didn’t phase me too much, they were indeed hot. This challenge would have indeed been a challenge if it were 21 wings in 15 minutes. Right at wing 15 is when my lips begin to feel the effects of the capsaicin in the sauce.
After only a few minutes after finishing my wings, I had my hands washed, my beer in hand, and my newly acquired t-shirt! It was worth it! :)
9 comment(s) so far...
Re: Beef O’Brady’s: I Went Nuclear On My Wings
I ate 15 Nuclear Wings in 6:57,got my T-Shirt.Yes,it was worth it,did not burn that much at all,it was more oven hot then spicy hot. :)
By Steve on
5/2/2010
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Re: Beef O’Brady’s: I Went Nuclear On My Wings
I did the wing challenge in Titusville Florida, Management acted half pissed that I had done it. I did get a shirt, not my size, and I left unimpressed. I decided to try another location, did the challenge in Cocoa Florida, Much better wings, much better reception from staff, Got my picture taken. Much better experiece...even stayed for several brews afterwards. I guess its true, LOCATION, LOCATION, LOCATION!!!!!!!!
By Ray Balles on
5/22/2010
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Re: Beef O’Brady’s: I Went Nuclear On My Wings
I didn't do the challenge....not really into gimmicks, but I ordered hot wings. They brought them out and I told the waitress these are not hot at all. She said all they had was extra hot and nuclear sauce. I told her to bring the nuclear, and she said not a good idea. So I said fine give me the extra hot sauce. So she did, and I said nope not hot. May I have the nuclear? She hesitantly brought it to the table and as the other servers looked on as I dipped my wing (like the joke was on me), so I smothered my wing in the sauce and took a bite. It was good...then I asked if they had anything hotter....they looked at me like I was a freak or something. Honestly...I really didn't think it was all that hot....you want hot....go to Thailand and order some food there. You won't be able to sit down for a week.
By Jennifer on
6/7/2010
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Re: Beef O’Brady’s: I Went Nuclear On My Wings
I did the challenge in about 5min30sec at a melbourne location
www.youtube.com/watch?v=-ujCuaMo0k4
By Will on
8/5/2010
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Re: Beef O’Brady’s: I Went Nuclear On My Wings
I did the wing challenge challenge in st cloud fl in 4mins 10 seconds!!!! Wing king!!!!
By Ray on
8/7/2010
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Re: Beef O’Brady’s: I Went Nuclear On My Wings
Just went to the Oviedo, FL location for lunch and decided to do the challenge. Finished in under 6 minutes. The server was great and took a picture and put it on the wall. We got the t-shirt and all.
Great experience and a good taste for a spicy hot wing challenge!
By Guy on
8/27/2010
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Re: Beef O’Brady’s: I Went Nuclear On My Wings
i go and get nuclear wings all the time and they are never too hot... today my dad and i ordered them and we both teared up apparently when they get a new order of the sauce it is way hotter than normal, try a fresh batch of 24 nuclear wings and then tell me they arent hot... they werent even fun to eat
By jmy on
3/7/2011
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Re: Beef O’Brady’s: I Went Nuclear On My Wings
My buddy just won the wing challenge today and its a shame that you don't get your wings free if you complete the challenge. I thinik that's a bunch of crap so don't waste your time.
By Keith on
6/26/2011
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Re: Beef O’Brady’s: I Went Nuclear On My Wings
OK i do not own a restaurant but I do love hot wings. There are a few places I like but none that satisfy me. I began making my own hot wings and to be honest 1 is all you can eat. I use all the hottest peppers in the world................YES................including that of the Ghost and viper pepper. Habanero is also included. these restaurants that claim to make the hottest wings should come to my house and really learn how to make hot wings.
It all started with me several years ago when I found out I was salt sensitive, so instead of salt I used pepper in my food.
I am looking for a challenge but I agree with some that if you take the challenge from restaurants and win then your wings should be free instead of just winning a t-shirt.
By Tina on
7/21/2011
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